Falkirk claimed three fortunate points, but precious few plaudits as they edged out crestfallen Ayr to win a dog of a game the visitors will justifiably feel they merited a point from.
Two goals in the last 10 minutes extends Falkirk's winning run to five games as they beat Ayr United.
Hibs bid to win the second tier title and earn promotion back amongst the elite of Scottish football no longer looks preordained after this defeat, first of the league season, to part-time opponents Ayr United.
Hibs failed in a bid to win their opening six league games for the first time in their history as Ayr United fought back from a goal down to take all three points at Easter Road.
Live coverage followed by match report of Saturday's Scottish Championship game between Hibernian and Ayr United.
Ayr United celebrated their first three points of the season thanks to second-half goals from Paul Cairney and Alan Forrest.
Ayr United climb off the bottom of the Scottish Championship as they leapfrog 10-man opponents Greenock Morton.
New signing Conrad Balatoni scores on his debut as Ayr United progress in the Challenge Cup along with Hibernian.